No, that's not a spelling error but apparently the term used to describe cutting edge design that aims to spot new forthcoming trends . Lost me yet ? Yeah, me too. Why don't they just call it , 'new ways to sucker money out of debt laden design junkies who have more money than sense' ? Now that would be far more honest and cutting edge.
So what's included in this new Visuallyod concept ? According to Pulse, the retail marketing people, a cushion that looks like you've stood your coffee cup on it and left a ring stain or a canvas that has various circles printed on it ... re-inventing the wheel ? I think so.
I suppose design students have to keep coming up with something new all the time so I shouldn't appear like a grumpy old woman and moan but what I'd like to see them come up with is a nice sideboard ... now I really am showing my age.